{
  "periodMonth": "2026-07",
  "periodLabel": "Jul 2026",
  "monthStart": "2026-07-01",
  "monthEnd": "2026-07-31",
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  "daysInMonth": 31,
  "daysRemaining": 18,
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  "forecastStdDev": 25.62643150804916,
  "confidencePct": 95,
  "trendDirection": "falling",
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  "burnRateVsTargetPct": 0,
  "status": "on-track",
  "recentMonths": [
    {
      "key": "2026-07",
      "label": "Jul 2026",
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      "impressions": 6792,
      "clicks": 728,
      "purchases": 30,
      "purchaseValue": 58210,
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}