{
  "stages": [
    {
      "key": "impressions",
      "label": "Impressions",
      "value": 6792
    },
    {
      "key": "clicks",
      "label": "Clicks",
      "value": 728
    },
    {
      "key": "chats",
      "label": "Chats",
      "value": 78
    },
    {
      "key": "purchases",
      "label": "Purchases",
      "value": 30
    }
  ],
  "rates": {
    "ctr": 10.71849234393404,
    "clickToChat": 10.714285714285714,
    "chatToPurchase": 38.46153846153847,
    "clickToPurchase": 4.1208791208791204,
    "impressionToPurchase": 0.441696113074205
  },
  "transitions": [
    {
      "from": "Impressions",
      "to": "Clicks",
      "fromValue": 6792,
      "toValue": 728,
      "lost": 6064,
      "dropPct": 89.28150765606595,
      "progressPct": 10.71849234393404
    },
    {
      "from": "Clicks",
      "to": "Chats",
      "fromValue": 728,
      "toValue": 78,
      "lost": 650,
      "dropPct": 89.28571428571429,
      "progressPct": 10.714285714285714
    },
    {
      "from": "Chats",
      "to": "Purchases",
      "fromValue": 78,
      "toValue": 30,
      "lost": 48,
      "dropPct": 61.53846153846154,
      "progressPct": 38.46153846153847
    }
  ],
  "biggestLeak": {
    "from": "Impressions",
    "to": "Clicks",
    "fromValue": 6792,
    "toValue": 728,
    "lost": 6064,
    "dropPct": 89.28150765606595,
    "progressPct": 10.71849234393404
  }
}