{
  "pair_id": "tc3_funnel",
  "ui_evidence": "screenshots/card_funnel.png",
  "api_evidence": "api/01_public_live_dashboard.json (kpis + reports.funnel)",
  "stages": [
    {
      "key": "impressions",
      "label": "Impressions",
      "value": 6792
    },
    {
      "key": "clicks",
      "label": "Clicks",
      "value": 728
    },
    {
      "key": "chats",
      "label": "Chats",
      "value": 78
    },
    {
      "key": "purchases",
      "label": "Purchases",
      "value": 30
    }
  ],
  "rates": {
    "ctr": 10.71849234393404,
    "clickToChat": 10.714285714285714,
    "chatToPurchase": 38.46153846153847,
    "clickToPurchase": 4.1208791208791204,
    "impressionToPurchase": 0.441696113074205
  },
  "biggestLeak": {
    "from": "Impressions",
    "to": "Clicks",
    "fromValue": 6792,
    "toValue": 728,
    "lost": 6064,
    "dropPct": 89.28150765606595,
    "progressPct": 10.71849234393404
  },
  "verdict": "PASS"
}